China’s sanitary ware industry is an industry with a long history, since the reform and opening up in 1978, due to the development of market economy, the development speed of China’s sanitary ware industry is also accelerating.According to the market research online network released 2023-2029 China sanitary ware industry market status survey and investment development potential report analysis, as of 2020, the total market size of China sanitary ware industry reached 270 billion yuan, of which the domestic market accounted for 95%, the export market accounted for the remaining 5%.
With the development of China’s economy, the market of China’s sanitary ware industry is also expanding, especially in recent years, the market size of it has been in a growing , from 2018 to 2020, the market of China’s sanitary ware industry is growing at an annual rate of 12.5%. It is expected that by 2025, the market size of China’s sanitary ware will reach 420 billion yuan, and the growth rate will reach 13.2%
With the development of China’s sanitary ware industry, the technical level of it is also improving, and enterprises are investing in research and development. Consumer demand for sanitary products continues to increase. People pursue the comfort and quality of life, so the function and design of bathroom products have become an important consideration for purchase.People’s requirements for bathroom products are not limited to the basic functionality, but pay more attention to the beauty, environmental protection and intelligence of the product. High quality bathroom products can provide a comfortable use experience and can match the decoration style of the house.
Innovation in the bathroom industry is also receiving increasing attention. In recent years, some companies have begun to focus on creating brand “IP” and product innovation, introducing new design concepts and technologies to launch products with innovative characteristics, which is different from traditional bathroom products. Innovation is not only reflected in the appearance of the product design, but also in the selection of materials, functional applications and sales models. Companies actively cooperate with designers, through the innovative thinking and professional knowledge of designers, to create unique bathroom products, and provide personalized solutions.
The competition of sanitary ware market is becoming more and more fierce. Consumers’ choices are becoming more and more diversified. Domestic well-known bathroom brands actively expand market share, and have made a lot of efforts in brand publicity and marketing strategies. At the same time, well-known foreign bathroom brands have also increased their promotion efforts in the Chinese market. Sanitary ware enterprises need to improve product quality and service level, strengthen their own brand building, enhance market competitiveness.
In summary, the status quo of the sanitary ware industry shows the characteristics of expanding market size, increasing consumption demand, intelligence, energy saving and environmental protection, innovation and competition. Therefore, the future development trend of China’s sanitary ware industry is very clear. In the future, China’s sanitary ware industry will continue to develop and grow, with better market prospects.
At the same time, the fierce market competition also requires enterprises to keep up with market demand, launch innovative and competitive products, provide personalized solutions, strengthen brand building, expand market share, and pay attention to the development trend of science and technology and environmental protection requirements, and constantly improve product quality and service level. In this way, in order to compete in the bathroom industry in an invincible position, and achieve greater space for development.
Post time: Jul-12-2023
